Planning: Outfox Your Competition
Outwit the others with a clever marketing plan that becomes a lead-generating machine.
Many businesses suffer from random acts of marketing, which are piecemeal, irregular and disjointed activities that don’t yield lasting results. We help clients become as clever as a fox with integrated marketing plans based on market strategy and powerful brand development. Our plans fit any budget and will systematize marketing into a consistent lead-generating machine. Marketing planning is the third phase in our five-phase proven process for effective marketing.
Marketing Plan Services
We collaboratively develop a comprehensive, written plan that includes an integrated mix of strategies and tactics ideal for reaching your target audiences. Plans are best developed after market strategy and brand development are complete. Plans often include, but are not limited to:
Objectives and metrics: Goals, KPIs, scorecards and benchmarking
Budgeting and resource allocation
Calendars and production schedules
Go-to-market plans for companies, products and services
Website development and SEO
Brand activation events and activities
Demand generation campaigns
email marketing, CRM and automation programs
Content strategy and production
Advertising: traditional and digital, SEM, paid social
Public relations program
Account based marketing initiatives
Trade shows, conferences and company-hosted events
Marketing Plan Development
